Sun Zi's Art of War and Business Strategies: Law Kian Aun, William G. “Bill” Borges, Ng Lee Peng, Kuar Lok Sin and Sia Bee Chuan (2023)
Sun Zi's Art of War and Business Strategies: Law Kian Aun, William G. “Bill” Borges, Ng Lee Peng, Kuar Lok Sin and Sia Bee Chuan (2023)

The Art of War is an ancient Chinese military treatise dating from the Late Spring and Autumn Period (roughly 5th century BC). The work, which is attributed to the ancient Chinese military strategist Sun Zi ("Master Sun"), is composed of 13 chapters. Each one is devoted to a different set of skills (or "art") related to warfare and how it applies to military strategy and tactics. For almost 1,500 years it was the lead text in an anthology that was formalized as the Seven Military Classics by Emperor Shenzong of Song in 1080. The Art of War remains the most influential strategy text in East Asian warfare and has influenced both Far Eastern and Western military thinking, business tactics, legal strategy, lifestyles and beyond. The focus of this book is to relate the applicability of art of war to modern business strategies and practices as well as to integrate the art of war to the concept of life long learning in today’s business world.

ISBN 978-967-2711-08-7 – Contents in 4-colour

About the Authors

Prof. Madya Dr. Law Kian Aun

Prof. Madya Dr. Law Kian Aun is the Associate Professor at the Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman (UTAR), Malaysia. He obtained his Bachelor of Science (Hons) in Finance from City University of New York and an MBA from the University of Hull respectively. Then, he received his DBA from University of South Australia and a PhD in Management and Cultural studies from University of Malaya. Courses that he has taught include Business Negotiation, Organizational Behavior, Business Finance, Statistics for Economics and Management, Strategic Management, Research Methods, Business Research Methodology (doctorate levels) and Quantitative and Qualitative Methodology (doctoral levels).

He is actively involves in research covering the areas of business management and cultural studies. He has more than 50 papers accepted / published so far in national and international journal including those ranked by Thomson Reuters (ISI) and indexed in SCOPUS, 11 books, conferences or seminar proceedings and national magazines and newspapers. He is currently also a panel assessor for UTAR MOHE, FRGS and TRGS grants applications.

Prior and while in the University, he served as an educator, senior certified trainer and consultant, director trainer, researcher & author in the field of business and social sciences. He has successfully educated and trained the educators, teachers, lecturers, executives, managers and directors of more than 30 public listed companies in Malaysia and in Asia in the past 25 years. As an educationist, Prof. Law has also successfully educated more than a thousand of well-known universities students in China, Taiwan, Hong Kong, Vietnam, Thailand, Singapore, Brunei and locally in Malaysia. Phd and Masters Students under Dr Law’s supervision have successfully and continuously contributing their knowledge, skills and expertise to their respective fields in their respective countries and communities. He won the National Outstanding Educator Award in 2016 by the Private Education Cooperative of Malaysia.

He is a Bilingual with wide and close network in the Asia Pacific region. His life-long interest covers the field of strategic management, organizational behavior and cultural studies especially for the SMEs in developing economies. Prof. Law is also an active senior assessment panel and Expert Referee for Malaysian Qualifications Agency MQA as well as MyRA Assessor under Malaysia Higher Education Ministry (MOHE). He is also currently a Senate Member for UTAR.

William G. “Bill” Borges

William G. “Bill” Borges completed his Ph.D. in political science at the University of California-Riverside in 1980. His research specialties include public policy, business ethics, and the politics of banking and finance. He has been a professor at HELP University since 2018.

From 2012-2015 Borges was a professor at Putra Business School, Malaysia. He has also served on the faculties of INTI University, Taylor’s University, and Southwest Minnesota State University from 1989-2007, where he was also Dean of the College of Professional Studies from 1996-2000 and Vice-President for Graduate and International Programs from 1998-2000. Additionally, Borges has taught at San Jose State University (California), Pensacola Christian College (Florida) Southwestern University (Texas) and Mara Institute of Technology (Shah Alam, Malaysia).

Professor Borges is co-author of the book Saving the Savings and Loan, published by Praeger Press in 1989. The book chronicles the U.S. and Texas savings and loan crisis of the 1980s. Borges is also the main author of Principles of Management (2015--1st edition), Organizational Behavior (2018) and Business Research Methods (2017). He is also the editor of Economics (2016--2nd edition) and Principles of Economics (2019).

Borges is also the author of hundreds of columns and articles covering politics, law, finance and business. His columns have been published in the Los Angeles Times, San Jose Mercury, San Francisco Examiner, and, in Malaysia, The Edge, New Straits Times, The Sun, Accountants Today, and Marketeer. Additionally, Borges has published several articles in the Asian Journal of Case Research, where he also served as Deputy Editor.

On several occasions Borges was honored as “Outstanding Professor” at SMSU, and was voted by students of INTI University their “Most Punctual” and “Strictest” faculty member.

Borges was born in Los Angeles, California, and is married with two children. He is a permanent resident of Malaysia, where he has resided since 1999.

Dr Ng Lee Peng

Dr Ng Lee Peng is currently an Assistant Professor at Department of Business and Public Administration, Faculty of Business and Finance, Universiti Tunku Abdul Rahman (UTAR), Kampar, Perak, Malaysia. She obtained her Bachelor of Business Administration (Hons), Master of Business Administration, and Doctorate of Business Administration (DBA) from Universiti Utara Malaysia (UUM).

Her research interests include organizational behavior (e.g. work engagement, work-life interface, burnout, stress, pro-environmental behavior, personality etc.), green practices, and educational psychology. She has authored and co-authored several articles and published in international journals, such as Current Psychology, Tourism and Hospitality Management, International Journal of Healthcare Management, Asia Pacific Journal of Education, Personnel Review, Journal of Nursing Management and etc.

Kuar Lok Sin
Kuar Lok Sin is a senior lecturer at Department of Economics, Faculty of Business and Finance, Universiti Tunku Abdul Rahman (UTAR), Kampar, Perak, Malaysia. He obtained his Bachelor of Economics from Universiti Utara Malaysia (UUM) and Master of Economics from University of Malaya (UM). His research interest includes personal finance, stock market investment, pro-environmental behavior, green practices, and organizational behavior. He had taught Sun Zi's Art of War and had guided students in business case studies and analysis for various competitions.
Dr Sia Bee Chuan

Dr Sia Bee Chuan is Assistant Professor at the Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman. She has more than 20 years of experience in different capabilities in the private education. She received her PhD from Cardiff University in 2013, and her Master of Business Administration and her Bachelor of Business Administration from Wichita State University, Kansas, USA. Prior to pursuing her education aboard, she was also a teacher attached to the Ministry of Education. She has also worked in the private sector within the banking industry and business consultancy.

Dr. Sia’s research projects, funded with local grants from the Universiti of Tunku Abdul Rahman (UTAR) and Malaysian agencies like the Trans-Disciplinary Research Grant Scheme of the Ministry of Higher Education and the Socio-Economic Research Centre of the Associated Chinese Chamber of Commerce and Industry of Malaysia, as examples, and those provided internationally from the Toshiba Foundation and partner universities in the People’s Republic of China, have intensified her interests and output in consumerism and marketing. Findings of these research studies have enabled Dr. Sia to contribute, jointly with others, in a book on Media consumption in Malaysia: A hermeneutics of human behavior and in a chapter of an edited work on a critique of the advertising consumer. Both publications have been published by Routledge in 2015 and 2017 respectively.

As an educationist and given the importance of a multi-disciplinary approach in studies, it is commendable that Dr. Sia has extended and expanded her research efforts to higher education concerns like online teaching and learning, impact of CoVid19 on tertiary education, and qualitative and quantitative research methodology. Other areas of research and writing of Dr. Sia relate to tourism, non-revenue water management, small-medium enterprises, the ASEAN Economic Community, and retirement planning and income management. An outcome of these studies is publications in indexed journals, presentation of papers in local and international conferences, and development of e-content materials.

Dr. Sia has been active in providing services to UTAR in various capacities, inclusive of the Deanship of the Faculty of Accounting and Management. Her academic contribution to the profession is by way of her national and international consultancy projects, and appointment as the external examiner of (a) the DBA program of HELP University (b) BA (Hons) Business Management, BA (Hons) Marketing and MBA programs of Anglia-Ruskin University at the HELP College of Arts and Technology, and (c) MA (Marketing) program of University of Malaysia, Sarawak. Dr. Sia is also a member of the Editorial Review Board of two journals and a reviewer of articles of the Routledge, Taylor and Francis Publishing Group.

Table of Contents

Chapter 1 Detailed Assessment and Planning
Chapter 2 Waging War
Chapter 3 Strategic Attacks
Chapter 4 Disposition of the Army    
Chapter 5 Forces
Chapter 6 Weaknesses and Strengths
Chapter 7 Military Maneuvers
Chapter 8 Variations and Adaptability
Chapter 9 Movement and Deployment of Troops
Chapter 10 Terrain
Chapter 11 The Nine Battlegrounds
Chapter 12 Attacking with Fire
Chapter 13 Intelligence and Espionage
Index

Instructors Supplements

Please login to download