This book is written in seventeen chapters, and is designed to provide students with a basic understanding of economics, including both microeconomics and macroeconomics. The book caters to first-level undergraduate students.
The first chapter offers readers an overall picture of economics, while the subsequent eight chapters cover various concepts, theories and issues in the study of microeconomics. The final eight chapters discuss concepts and principles central to macroeconomics.
ISBN 978-967-12649-9-7 (Hardback) – Contents in 4-colour
ISBN 978-967-13440-0-2 (Paperback) – Contents in 4-colour
Chapter 1 Principles of Economics | 1 |
Chapter 2 Demand, Supply and Market Equilibrium | 21 |
Chapter 3 Market Efficiency and Elasticity | 43 |
Chapter 4 Consumer Preference, Behaviour and Choice | 69 |
Chapter 5 The Production Process of Firm | 87 |
Chapter 6 Market Structure: Perfect Competition | 101 |
Chapter 7 Market Structure: Monopoly | 117 |
Chapter 8 Market Structure: Monopolistic Competition | 133 |
Chapter 9 Market Structure: Oligopoly | 143 |
Chapter 10 Introduction to Macroeconomics | 161 |
Chapter 11 Measuring National Output and National Income | 179 |
Chapter 12 Aggregate Expenditure and Equilibrium Output | 195 |
Chapter 13 Money Markets and Banking | 215 |
Chapter 14 Fiscal and Monetary Policy | 237 |
Chapter 15 Aggregate Demand - Aggregate Supply Model | 251 |
Chapter 16 International Trade and Exchange Rate | 267 |
Chapter 17 Economic Growth | 289 |
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