Dr. Lennora Putit is an Associate Professor at the Department of Entrepreneurship and Marketing Studies, Faculty of Business and Management (FBM), Universiti Teknologi MARA, Puncak Alam Campus, Selangor, Malaysia. Dr Putit holds a PhD qualification (Industrial & Business Studies - Marketing) from the University of Warwick, Coventry, England, United Kingdom.

Over the past 2 decades, a wealth of insightful academic and research involvements has been accrued by Dr Putit within both academia and industry thus far. She has authored numerous academic articles in refereed journal publications and conference proceedings. Her current research interests include Strategic Marketing Management, Digital Marketing, e-Consumer Behaviour, Culture, Innovation and Sustainability in e-Business.

Dr Kenny Teoh Guan Cheng honed his skills and acquired his business experience in the marketing and communications industry. He has 20 years of experience in creating, launching and marketing products in banking, computers, apparel, cosmetics and numerous other industries and services.

Kenny obtained his MBA at University Malaya (1996); and his doctorate at UPM (2007) in the field of Consumer Behaviour. He is the creator of the new psychometric scale: The TRUCET scale. He has spent the last 25 years in academia where he taught and researched at the School of Graduate Studies (SGS), Putra Business School (PBS) and at the School of Business and Economics, Universiti Putra Malaysia (UPM). Kenny has published his research in various international journals. He is also the author of 3 books.

Kenny is a certified Business Coach (UMCEED, 2005) and Certified Professional Trainer (Graduate School of Management, UPM — Malaysian Institute of Management, 2010).

Retired, Kenny is actively teaching, training and researching in various institutions of higher learning.

Kenny’s areas of interest are Marketing, Management, Communications, Entrepreneurship and Strategy.