Business Research Methods 2e: William G. “Bill” Borges, Ng Siew Imm, Chew Boon Cheong and et al. (2020)
Business Research Methods 2e: William G. “Bill” Borges, Ng Siew Imm, Chew Boon Cheong and et al. (2020)

This up-to-date textbook is designed for use by professors and lecturers teaching undergraduate or postgraduate courses in business research method as a primary textbook. Additionally, it may be used as a supplementary textbook by instructors teaching a range of business courses, especially at the undergraduate level, in which research projects, theses or essays are required.

Lecturers and students alike will appreciate the book’s user-friendly approach to research, which walks students through a given research project from start to ­nish. The authors explain what to include, what to avoid, and how to navigate the difficult path of any research project, however simple or complex. To this end, they provide easy-to-understand charts, graphs, tables, exhibits and illustrations throughout the book.

The book features chapters on how to begin a literature review, how to conduct qualitative and quantitative research, how to assemble a research design, how to determine sample sizes, and, finally, how to write reports. Its sixteen chapters blend together in such a way that researchers can ­find answers to almost any question involving business research methods. Finally, the key terms and questions included in each chapter help students develop a rich understanding of scholarly research and writing.

The book’s authors include faculty members from both public and private universities across Malaysia, many of whom have extensive research and teaching experience. They are scholars who worked together to write a book with a single goal in mind: to design a business research methods book focused on contemporary issues and trends for today’s students.

ISBN 978-967-15997-3-0  (2020) – Contents in 4-colour

About the Authors

William G. “Bill” Borges

William G. “Bill” Borges completed his Ph.D. in political science at the University of California-Riverside in 1980. His research specialties include public policy, business ethics, and the politics of banking and finance. He has been a professor at HELP University since 2018. From 2012-2015 Borges was a professor at Putra Business School, Malaysia. He has also served on the faculties of INTI University, Taylor’s University, and Southwest Minnesota State University from 1989-2007, where he was also Dean of the College of Professional Studies from 1996-2000 and Vice-President for Graduate and International Programs from 1998-2000. Additionally, Borges has taught at San Jose State University (California), Pensacola Christian College (Florida) Southwestern University (Texas) and Mara Institute of Technology (Shah Alam, Malaysia).

Professor Borges is co-author of the book Saving the Savings and Loan, published by Praeger Press in 1989. The book chronicles the U.S. and Texas savings and loan crisis of the 1980s. Borges is also the main author of Principles of Management (2015--1st edition), Organizational Behavior (2018) and Business Research Methods (2017). He is also the editor of Economics (2016--2nd edition) and Principles of Economics (2019). Borges is also the author of hundreds of columns and articles covering politics, law, finance and business. His columns have been published in the Los Angeles Times, San Jose Mercury, San Francisco Examiner, and, in Malaysia, The Edge, New Straits Times, The Sun, Accountants Today, and Marketeer. Additionally, Borges has published several articles in the Asian Journal of Case Research, where he also served as Deputy Editor. On several occasions Borges was honored as “Outstanding Professor” at SMSU, and was voted by students of INTI University their “Most Punctual” and “Strictest” faculty member. Borges was born in Los Angeles, California, and is married with two children. He is a permanent resident of Malaysia, where he has resided since 1999.

Ng Siew Imm
Ng Siew Imm is an Associate Professor at the Faculty of Economics and Management, Universiti Putra Malaysia. She obtained her Bachelor’s Degree in Business Administration from Universiti Utara Malaysia. She then pursued Master of Science Degree in Graduate School of Management, Universiti Putra Malaysia. Subsequently, she did PhD (Management) in University of Western Australia and completed in 2007. Ng teaches Cross Cultural Management and Business Research Methods. She has authored and co-authored more than twenty articles in refereed and professional journals.
Chew Boon Cheong
Chew Boon Cheong (B.C.Chew on Google) is an Associate Professor on the Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia, Melaka. He received his PhD from the University of Edinburgh in 2012 in Technology Management and Science and Technology Studies. Dr. Chew’s primary research interests, grounded in social science and management, are renewable energy development and deployment, clean technology innovation and introduction, green and sustainable practices, and human technology innovation and introduction. Since 2012 he has taught Research Methods to undergraduate students and postgraduate students at UTeM.
Lau Teck Chai
Lau Teck Chai is an Associate Professor with the Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman. He obtained his BSc in Business Administration (Decision Science and Financial Management) from the University of Montana, USA, his MBA (Strategic Management) from Universiti Teknologi Malaysia (UTM), and Doctor of Business Administration (Marketing) from Southern Cross University, Australia. In Universiti Tunku Abdul Rahman, he had served as Coordinator, Head of Programme (PhD and MPhil) and Head of Department (International Business). He is also an MQA assessor in Marketing, an editorial board member of several international journals and an external examiner for MAICSA and MACS.
Derek Ong
Derek Ong is an Associate Professor of Marketing at Sunway University Business School, Malaysia where he has been teaching Marketing, Research and E-Commerce subjects for more than 13 years. Prior to his current engagement, he was employed as a Research Executive and Operations Manager with a market research company and has served as an Applications Consultant for SPSS Malaysia. He has presented papers at local and international conferences on quantitative methodology analysis of marketing data, such as ANZMAC, GMC and AMA. Professor Ong is a frequent speaker for the Advanced Analytics and SPSS User’s Group Conference in Malaysia. He recently published in the Journal of Services Marketing, Asia Pacific Journal of Marketing and Logistics, Journal of Global Scholars of Marketing Science and Journal of Global Sport Management, where he is also a sub-editor in the area of Fitness Consumer Behaviour and Sport Marketing and Management. Derek is a Chartered Statistician and a fellow of the Royal Statistical Society of UK, and he was conferred as a fellow member of the Higher Education Academy of UK upon completion of his Certificate of Academic Practice from Lancaster University. Professor Ong’s current research interest is in Social Marketing, Sports Marketing and Leisure Marketing. Owing to his interest in Big Data, Marketing Analytics, Social and Sustainable Marketing, he was invited to speak on the subject on the Morality of Big Data at TEDx Sunway University in 2015.
Devika Nadarajah

Devika Nadarajah served in the IT and telecommunications industry for over 10 years in the capacity of an internal as well as an external consultant in the areas of process management, process improvement, business process re-engineering, KPI development and tracking for the purpose of driving change. After embarking on her PhD, Devika made a career transition to the academia. She obtained her doctoral degree in Business Process Management (Quality Management) from University of Malaya. She has a master’s degree in Quality and Productivity Improvement and bachelor’s degree in Statistics from Universiti Kebangsaan Malaysia. Devika is an Associate Professor at Putra Business School teaching Business Statistics, Business Research Methods and Operations Management. Devika manages the Quality and Business Processes unit in Putra Business School. She is an Associate Editor for Asian Journal of Case Research and a member of the Editoria Review Board for Amity Journal of Operations Management.


 
Lee Chin
Lee Chin is an Associate Professor at Faculty of Economics and Management, Universiti Putra Malaysia. Main research interests are in the field of financial economics and international economics, particularly exchange rate determination, financial integration, finance and economic development, sources of financial development; mostly with empirical applications using time series and panel data. She authored and co-authored more than forty articles in refereed journals. Her articles were published in journal such as Energy, GeoJournal, E & M Economics and Management, Applied Economics, Applied Economics Letters, Applied Financial Economics Letters, Engineering Economics, Economics and Management and Singapore Economic Review. She has taught numerous courses in Microeconomics, Financial Economics and International Economics. Currently she teaches Principle of Economics, Money, Financial Institutions and Banking, and Financial Economics at undergraduate level; and Research Methods at graduate level.
Goi Mei Teh
Goi Mei Teh is the Senior Lecturer at the Cluster of Business and Management, Open University Malaysia. She joined OUM in 2019. She has been in the education industry since 2001. She obtained her PhD in Marketing from Universiti Putra Malaysia.
Law Kian Aun
Law Kian Aun is an Associate Professor on the Faculty of Accountancy and Management at Universiti Tunku Abdul Rahman (UTAR), Malaysia. He received his Bachelor of Science (Hons) in Finance from City University of New York, his MBA from the University of Hull, his DBA from the University of South Australia, and his PhD in Management and Cultural Studies from University of Malaya. He has taught courses in Business Negotiation, Organisational Behaviour, Business Finance, Statistics for Economics and Management, Strategic Management, Research Methods, Business Research Methodology (doctoral level) and Quantitative and Qualitative Methodology (doctoral level). Dr Law is actively involved in social science research, focused primarily on business management and cultural studies. He has published numerous papers in national and international journals and is the author of seven books and many articles. Dr Law has served as a senior certified trainer and consultant, director and trainer, and has trained executives, managers and directors of more than 30 public listed companies in Malaysia. Dr Law is also an active assessment panel and Expert Referee for the Malaysian Qualifications Agency (MQA) under the Malaysia Higher Education Ministry (MOHE). 
Mohd Noor Bin Mamat
Mohd Noor Bin Mamat obtained a Bachelor of Agricultural Science from Universiti Pertanian Malaysia (UPM) in 1977. Later obtained a Master of Science in both Agribusiness and economics from the Southern Illinois University at Carbondale, Illinois in 1985. In 1998, he obtained his PhD in economics from the University of Hull. Worked in the research industry from 1977 to 2008 in the Malaysian Agricultural Research and Development Institute (MARDI) and the Malaysian Palm Oil Board (MPOB). As a Senior Principal Researcher, he headed economics research at MPOB until 2008. Taught Business Economics and Business Statistics at Universiti Sains Islam Malaysia (USIM) as a Distinguished Fellow. He continued to teach Research Methods at both the undergraduate and Masters levels and supervised a number of PhD and Masters students at Universiti Tenaga Nasional (UNITEN) from 2011 until the present as a Reader. 
Kuppusamy Singaravelloo

Kuppusamy Singaravelloo is an Associate Professor for the Faculty of Economics and Administration, University of Malaya, where he has been employed since 1992. His research interests include privatisation and public enterprises, local government, housing, and education. He has taught numerous courses at UM, including research methodology and local government, and specialises in local government management and finance.

Dr. Kuppusamy also has worked as a consultant in various fields of management, finance and implementation, and economics. He has contributed actively to several Social Impact Assessment projects, including ECRL, BRT (Sungai Way-Summit Subang Jaya), MRT2, LRT3, Penang LRT, DUKE3, Banting Industrial Park and the MRT2 Land Use Masterplan, and was involved in setting up Majlis Perbandaran Hang Tuah Jaya. He has successfully completed a number of studies for the Malaysian Ministry of Housing and Local Government, Ministry of Women, Family and Community Development, Ministry of Finance, Ministry of Higher Education and the State Government of Johor. Dr. Kuppusamy has completed feasibility studies for ADB, and consultancy work for UNESCO and The World Bank. Also, he has completed studies on retirement planning by civil servants in Malaysia, as well as the Vulnerability of the Informal Sector to the Volatility of the Economy, for the Social Wellbeing Research CentreHe was Acting Director for ten months and Deputy Director (Academic) for nearly four years at the UM Centre for Continuing Education (UMCCed). Dr. Kuppusamy served as Head of Department Faculty of Economics and Administration, University of Malaya, through 2019. 

Hazlinda binti Hassan

Hazlinda binti Hassan is a Senior Lecturer in the School of Business Management at Universiti Utara Malaysia, Sintok, Kedah. She completed her PhD in 2014 from Universiti Putra Malaysia in Management. Since then Dr. Hazlinda has been actively involved in interdisciplinary research and consultancy with in business management, socioeconomics, and marketing. She also has participated in consultation work with numerous private and government agencies, including the Natural Resource and Environment (NRE), Marine Park of Malaysia (JTLM), Zoo Negara, Institute of Land and Survey (INSTUN), Department of Director General of Lands and Mines (JKPTG), Forestry Department of Peninsular Malaysia (JPSM), Forest Research Institute Malaysia (FRIM), and Bina Darulaman Berhad (BDB). A recent consultation project for the government involved assessing the socioeconomic impact of the development of Pulau Songsong, Kedah, Malaysia.

At UUM Dr. Hazlinda is Course Coordinator for Research Methodology, IPTS Cooperation, and Distance Learning. Additionally, since 2016 she has been actively involved in student development through her post as Assistant Principal in INASIS Bank Muamalat UUM, and from 2012 to 2017 was Advisor for the Management Executive Club (MEC) in the School of Business Management.

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