This is an introductory business management textbook for undergraduate, diploma and foundation level students. It is also a good read for those who are keen to create startups. A colorful and attractive publication in itself, Business Management 5e has been carefully framed to provide the fundamental knowledge needed for managing sustainable businesses in competitive and challenging global environments. Encapsulating 11 chapters, it includes latest developments, statistics and local examples to enhance students’ grasp of business management knowledge within a Malaysian context, while keeping abreast with technological change and geopolitical developments that are affecting global trade, following the Covid-19 pandemic in 2020.
Each chapter concludes with a summary and glossary, new and revised questions for discussion, case studies and an updated list of references and suggested reading. The format of this new edition aligns with and supports the requirements of higher learning institutions to implement Outcome Based Education (OBE) as part of the Malaysian Education System.
This textbook is supported with resources for lecturers and students to benefit from www.sjlearning.com.my:
Student resources: Online Tests and Additional Case Studies
Lecturer resources: Teaching PowerPoint slides, Solutions Manual, Answers to Case Studies and Assignments
New to This Edition:
ISBN 978-967-2711-22-3 – Contents in 4-colour
About the Authors | |
Preface | |
Acknowledgments | |
Brief Contents | |
Table of Contents | |
Chapter 1 Business Fundamentals & Todayʼs Dynamic Business Environment | |
Chapter 2 Influence of Economics On Business | |
Chapter 3 Competing in Global Environments | |
Chapter 4 Different Forms of Business Ownership | |
Chapter 5 Entrepreneurship & Starting a Small Business | |
Chapter 6Introduction to Management | |
Chapter 7Operations Management | |
Chapter 8 Managing Human Resources | |
Chapter 9Marketing | |
Chapter 10 Accounting For Businesses | |
Chapter 11 Financial Management | |
Index |
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