Titles




Capon’s Marketing Principles: Asia Edition Noel Capon and Shamza Khan (2015)

Capon’s Marketing Principles: Asia Edition is about understanding how to develop market strategy, implement market offers, and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs…





Psikologi Kejururawatan Dr Asmawati Desa (2014)

Psikologi Kejururawatan sesuai untuk kursus psikologi untuk diploma kejururawatan dan bachelor kejururawatan.

 

ISBN 978-967-12649-0-4  2014 - 387 muka surat





Pengantar Psikologi - Dr Asmawati Desa, Dr Getrude Cosmas, Dr Mariny Abdul Ghani, Dr Siti Rozaina Kamsani, Dr Noor Azniza Ishak, Dr Nabisah Ibrahim dan Mohd Maksan Musa (2015)

Psikologi merupakan satu bidang yang sedang berkembang pesat dan diminati oleh pelbagai lapisan masyarakat, adalah kajian mengenai proses mental dan tingkah laku organisma. Buku Pengantar Psikologi yang mengandungi 17 Bab ini memperihalkan tentang asas psikologi untuk para pelajar. Buku ini mendedahkan kepada para pembaca bidang-bidang dalam…





Organizational Behavior: Borges and et al. (2018)

The professors and lecturers who authored these chapters committed themselves to producing a relevant, easy-to-read, up-to-date textbook—and that’s exactly what they did. This book is suitable as a primary text for undergraduate and graduate courses in organizational behavior. It may also be used as a supplementary text…





Principles of Economics: Grace Lee Hooi Yean and et al. (2019)

The professors and lecturers who authored these chapters committed themselves to producing a relevant, easy-to-read, up-to-date textbook on economics—and that’s exactly what they did. The book is suitable for students' first course in economics, whether in undergraduate or master’s programmes.

The thirty-four chapters, covering subjects…





Management Eleventh Edition: Warren R. Plunkett and Gemmy S. Allen (2020)

This eleventh edition of Management is an adaptation from Management: 11e Meeting and Exceeding Customer Expectations is a comprehensive survey of the functions of management as they are currently being applied in the United States and around the world. The content and features are structured to reinforce…





Economics 2nd Edition: Har Wai Mun, Wee Chu Kok, Lee Hui Shan, Chin Mui Yin, Yong Chen Chen, Ho Lee Peng and Looi Kah Yee (2016)

This book is written in seventeen chapters, and is designed to provide students with a basic understanding of economics, including both microeconomics and macroeconomics. The book caters to first-level undergraduate students.

The first chapter offers readers an overall picture of economics,…





Human Resource Management: Michel Gagne and et al. (2019)

Human resources challenges are numerous for the future and so are the possibilities. Leaders who study this textbook will be able to help themselves and others succeed in an environment where many will struggle.

This textbook emerged from the experiences of the authors…





Malaysian Economy 3/e – Dr Poon Wai Ching (2015)

This textbook is designed according to the syllabus used by many local universities. The book is also prescribed by the Ministry of Higher Education for undergraduate students pursuing business courses. Malaysia has seen tremendous transformation across all segments of the economy in the past decades. Policymakers…





Business Research Methods: William G. "Bill" Borges, Ng Siew Imm, Chew Boon Cheong, Lau Teck Chai, Derek Ong Lai Teik, Devika Nadarajah, Lee Chin, Goi Mei Teh, Law Kian Aun and Mohd Noor Bin Mamat (2017)

This up-to-date textbook is designed for use by professors and lecturers teaching undergraduate or postgraduate courses in business research method as a primary textbook. Additionally, it may be used as a supplementary textbook by instructors teaching a range of business courses, especially at the undergraduate level, in…